Our Story - Good Foods Guacamole, Dips & Spreads

Our Story Our Story

A Family-Owned Company With Global Roots

Pleasant Prairie, Wisconsin. Population: just under 20,000. It’s where we call home. It’s where we create all of our delicious dips. Simply put, it’s where the goodness happens.

Tacámbaro, Michoacán, Mexico. Population: just above 25,000. That’s our second home. In the groves and sunshine where we are closest to the avocados. We work with our partners to compost the avocado pits and skins back into the earth. It’s where all the guacamole goodness happens.

Sometimes Freshness Means Going Further

The freshest flavors don’t always come from next door. That’s why sometimes we source ingredients globally, building trusted partnerships with growers and producers. Our team visits suppliers regularly to ensure that food safety, quality, and certifications meet our highest standards—so you get dips made with the very best.

The Good Foods Timeline

Our journey is one of curiosity, commitment, and a belief that good food brings people together. Here’s a look at the milestones that shaped who we are and how we got here.

1994

Kurt founded Penn Valley Farms, a natural and organic meat and poultry deli brand, now part of Purdue Farms.

2007

Good Foods Group opened its Chicago location.

2008

Installed first HPP machine in Chicago, IL.

2013

Moved to Pleasant Prairie, WI, expanding from 9,500 sq. ft. to 70,000 sq. ft., with a 40,000 sq. ft. addition added within 2 years, totaling over 100,000 sq. ft. in WI.

2015

4th HPP machine up and running in Pleasant Prairie, 5 total HPP machines.

2018

Expanded operation into Mexico with a state of the art guacamole production facility.

TODAY

Changing landscape and proving to be emerging leaders in the food revolution. It’s our mission to create delicious, innovative products with clean ingredient decks and mindful nutrition.