Effective Date: December, 2025

1. Introduction, Scope and Purpose: Good Foods understands that the privacy of your personal information is important to you. This Privacy Policy applies to your activities and our privacy practices on this website, with a home-page located at www.goodfoods.com, including all subordinate web pages and sub-domains, any mobile applications we may make available, any of our other online services, and wherever this Privacy Policy is posted (“website”) or any offline interactions between you and us. Now or in the future we may provide additional privacy disclosures at the time of collection (for example if we were to run a contest). “You” and similar terms refer to you, the individual using this website or reading this Privacy Policy. As used in this Privacy Policy, terms such as “Good Foods”, “we,” “us” or “our” refer to Good Foods Group, LLC, together with its subsidiaries and affiliates and including its service providers, consultants, vendors, agents, or other third parties acting on its behalf. If you submit personal information on another person’s behalf, you represent and warrant that you have the appropriate authorization or consent to do so and to permit us to use the personal information for the purposes set forth herein.

For residents of California and other states that provide additional rights, more information about the data we collect is available in our California Notice at Collection and Supplemental Notice for Residents of Certain Other States, which is found here.

TABLE OF CONTENTS

1. INTRODUCTION, SCOPE AND PURPOSE
2. INFORMATION WE COLLECT ABOUT YOU
3. HOW WE COLLECT PERSONAL INFORMATION
4. HOW WE USE YOUR INFORMATION
5. HOW WE DISCLOSE YOUR PERSONAL INFORMATION
6. WEBSITE AND INFORMATION SECURITY
7. CHILDREN’S INFORMATION
8. RETENTION OF YOUR INFORMATION
9. NOTICE AT COLLECTION AND SUPPLEMENTAL NOTICE FOR CALIFORNIA RESIDENTS AND RESIDENTS OF CERTAIN U.S. STATES
10. CONTACT US

This website may include links to third-party websites. These links are provided as a convenience and do not constitute an affiliation with, endorsement or sponsorship of any third-party services. This Website Privacy Policy does not apply to such third-party websites or to any information you provide to such third-parties. We are not responsible for the privacy practices of such third-parties.

U.S. Audience. This site is intended for a United States (“U.S.”) audience. If you access this site from outside the U.S., you acknowledge, agree and consent that any information you provide, including any personal information, will be transferred to and processed by a computer server located within the U.S., and is subject to U.S. laws and regulations. Further, if you access this site from outside the U.S., you acknowledge and agree that you are responsible for compliance with any applicable local or national laws, rules or regulations applicable to such use. We reserve the right to limit our collection and use of your personal information when you are located in a foreign jurisdiction, which could impact your ability to use the website or our services.

Changes. We may change this Privacy Policy. If we revise this Privacy Policy, we will post the changes on this page. We will also provide appropriate notice to you on this website, in other appropriate locations based on the type of changes made or as required by applicable law. Your continued use of the website after the changes have been posted or otherwise made available to you shall constitute your acceptance of the updated terms as of the effective date above.

2. Information We Collect About You.

We may collect both personal and non-personal information from and about you.

Personal Information includes:

• Information, such as identifiers, that identifies you individually and personally, such as name, postal address, e-mail address, telephone number , or any other identifier by which you may be contacted online or offline,
• Demographic information,
• Commercial information, such as a record of your purchasing history,
• Geolocation,
• Internet or other electronic network activity,
• Audio, electronic, or visual activity,
• Professional or employment-related information,
• Inferences drawn from any of the information you provide, and
• Sensitive personal information.

Non-personal information is personal information that has been anonymized, de-identified or aggregated.

We may collect other personal information as appropriate to further our legitimate business purposes unless such collection is otherwise prohibited by applicable law.

3. How We Collect Information:

We collect this information:

• Directly from you when you choose to provide it to us. For example, if you fill out a form on-line or send us your e-mail address,
• From other sources, including through third-party services and organizations, for
  example, third-party applications, such as an app store, a third-party login service,
  or a social networking site,
• Surveys and contests we may conduct, and
• Automatic Collection of Personal Information. We may collect certain information automatically when you use our website, such as your Internet Protocol (IP) address, user settings, MAC address, cookie identifiers, mobile carrier, mobile advertising and other unique identifiers, browser or device information, location information (including approximate location derived from IP address), and Internet service provider. We may also automatically collect information regarding your use of our website, such as pages that you visit before, during and after using our website, information about the links you click, the types of content you interact with, the frequency and duration of your activities, and other information about how you use our website.

Technologies We Use For Automatic Collection Include Cookies and Other Technologies (Cookie Policy). We, as well as third parties that provide content, advertising, or other functionality on our website, may use cookies, pixel tags, and other technologies (“Technologies”) to automatically collect information through your use of our website.

• Cookies. Cookies are small text files placed in device browsers that store preferences and facilitate and enhance your experience.
• Pixel Tags/Web Beacons. A pixel tag (also known as a web beacon) is a piece of code embedded in our website that collects information about engagement on our website. The use of a pixel tag allows us to record, for example, that a user has visited a particular web page or clicked on a particular advertisement. We may also include web beacons in e-mails to understand whether messages have been opened, acted on, or forwarded.

Our uses of these Technologies fall into the following general categories:

• Strictly Necessary. This includes Technologies that allow you access to our website, applications, and tools that are required to identify irregular website behavior, prevent fraudulent activity, improve security, or allow you to make use of our functionality;
• Performance-Related. We may use Technologies to assess the performance of our Services, including as part of our analytic practices to help us understand how individuals use our Website;
• Functionality-Related. We may use Technologies that allow us to offer you enhanced functionality when accessing or using our website. This may include identifying you when you sign into our website or keeping track of your specified preferences, interests, or past items viewed;
• Advertising- or Targeting-Related. We may use first party or third-party Technologies, including cross-device tracking, to deliver content, including ads relevant to your interests, on our website or on third-party digital properties.

Controlling cookies and tracking technologies. You can control use of certain cookies and Technologies on our website in the following ways:

• Website Cookie Controls. When you first visit our website, you will be presented with a banner that informs you about the categories of cookies and other tracking Technologies used on that site and your options for controlling those Technologies based on the jurisdiction applicable to your use of the website.Depending on the laws applicable in your jurisdiction, you will have a choice about whether to accept or opt-out of certain cookies and technologies, the use of which may constitute a “sale” or “share” of personal information under applicable law and may be used for targeted advertising. Please note that cookies are browser and device specific.  Your request to opt-out or reject the use of these Technologies will be linked to your browser identifier only. If you use a different computer, mobile device, or Internet browser to access our sites, you will need to renew your cookie management choices.  Where available, when returning to our website, you can manage your cookie preferences by clicking on the cookie icon that appears in the bottom corner of the screen or clicking on the [“Your Privacy Choices” link] at any time to manage your preferences.]
• Browser and Device Controls. You may also stop or restrict the placement of some Technologies on your device or remove them by adjusting your preferences as your browser or device permits. However, if you adjust your preferences, our Services may not work properly. Please note that cookie-based opt-outs are not effective on mobile applications and do not control all types of cookies. However, you may opt-out of personalized advertisements on some mobile applications by following the instructions for Android, iOS, and others.
• Ad Industry Opt-outs. In addition, the online advertising industry also provides websites from which you may opt out of receiving targeted ads from data partners and other advertising partners that participate in self-regulatory programs. You can access these websites and learn more about targeted advertising and consumer choice and privacy by visiting the Network Advertising Initiative, the Digital Advertising Alliance, the European Digital Advertising Alliance, and the Digital Advertising Alliance of Canada. Please note you must separately opt out in each browser and on each device.
• Global Privacy Control.You may exercise your opt-out right by broadcasting an opt-out preference signal, called the Global Privacy Control (GPC) (on the browsers and/or browser extensions that support such a signal). You can learn more about the Global Privacy Control   Please note that your request to opt-out of sale/sharing will be linked to your browser identifier only. If you use a different computer or Internet browser to access our sites, you will need to renew your opt-out request.

4.How We Use Your Information:

We use information that we collect about you, or that you provide to us, including personal information:

• To present our website and its contents to you.
• To provide you with information or services that you request.
• To fulfill any other purpose for which you provide it, such as subscribing you to an e-mail newsletter.
• To provide you with notices about your account and status, if you have an account or are a client of ours.
• To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
• To notify you about changes to our website or any services we offer or provide through it.
• To allow you to participate in interactive features on our website, if any.
• To contact you regarding any of our services you have accessed, whether through our website or otherwise.
• To comply with applicable laws, regulations, and legal process.
• In any other way we may describe when you provide the information.
• To keep a record of our transactions and communications.
• To tailor and provide you with content and advertisements. We may provide you with these materials as permitted by applicable law. Some of the ways we market to you include email campaigns, text messages, custom audiences advertising, and “interest-based” or “personalized advertising,” “targeted advertising, and cross-contextual behavioral advertising including through cross-device racking.If you have any questions about our marketing practices or if you would like to opt out of the use of your personal information for marketing purposes, you may contact us at any time as set forth in “Contact Us” below
• As otherwise necessary or useful for us to conduct our business, as long as the use is not otherwise prohibited by law. Specific examples include: Analyzing our audience and use patterns for the website; storing information about your preferences and allowing us to direct or customize specific content to you; recognizing you when you return to this website or speeding-up your login, if any login is offered.
• For our other business purposes, such as: auditing related to counting ad impressions to unique visitors, and verifying positioning and quality of ad impressions; helping to ensure security and integrity; debugging to identify and repair errors that impair existing intended functionality; short-term, transient use, including, but not limited to: performing services on behalf of the business, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing analytic services, providing storage, or providing similar services on behalf of the business; providing advertising and marketing services, except for cross-context behavioral advertising; undertaking internal research for technological development and demonstration; undertaking activities to verify or maintain the quality or our services and to improve, upgrade, or enhance our services.
• For the protection of our operations, or to protect our rights, privacy, safety, or that of any affiliate, vendor or third parties.
• For any other purpose with your consent or that we describe to you at the time of collection.

We may also use personal information as appropriate to further our legitimate business purposes unless such use is otherwise prohibited by applicable law.

You understand and specifically agree that we may use the information to contact you, including any e-mail address, telephone number, cell phone number, text message number, or fax number. We may contact you regarding any services we provide to you, whether through the website or otherwise.

We may combine any of the above information with other information, but we will continue to treat personal information as being subject to this Privacy Policy.

De-identified and Aggregated Information. We may use personal information to create de-identified and/or aggregated information, such as analyses we create about the total number of users in a location or how users interact with our website.  If we use or share de-identified or aggregated information in a manner that is different from how we use Personal Information, then we will not attempt to re-identify such de-identified or aggregated information and implement controls appropriately designed to prevent such re-identification.

5. How We Disclose Your Personal Information.

We may disclose any of the above categories of personal information with any of the third-parties as outlined in this Privacy Policy (in its current or future form) unless otherwise prohibited by applicable law. We disclose and give access to personal information to our employees and agents (including employees and vendors or our affiliates if any) in the course of operating our businesses. For example, if you sent us an e-mail asking a question, we would provide your e-mail address to one of our employees or agents, along with your question, in order for that person to reply to your e-mail.

We may also disclose personal information with appropriate government agencies as required by law.
We may disclose and give access to personal information with vendors we hire to perform services on our behalf. For example, we may hire a vendor to help us send and manage e-mail and/or host this website.

If we disclose or give access to personal information to vendors we require them to use the personal information only for limited purposes, such as for sending you the e-mail in the example above. If you believe we or any company associated with Good Foods has misused or improperly disclosed or lost any of your information please contact us immediately and report such matter.

We may share your personal information with third-party advertising partners. As described above, these third-party advertising partners may set Technologies and other tracking tools on our websites to collect information regarding your activities and your device (e.g., your IP address, cookie identifiers, page(s) visited, location, time of day). These advertising partners may use this information (and similar information collected from other services) for purposes of delivering personalized advertisements to you when you visit digital properties within their networks. This practice is commonly referred to as “interest-based advertising,” “cross-context behavioral advertising,” “targeted advertising,” or “personalized advertising.”

We may disclose personal information with a successor if all or part of our business is sold, merged, dissolved, acquired, or in a similar transaction, or in the event of a corporate reorganization.
We may disclose personal information in response to a court order, subpoena, search warrant, law or regulation. We may cooperate with law enforcement authorities in investigating and prosecuting website visitors who violate our rules, or engage in behavior that is harmful to other visitors, or is illegal.

6. Website and Information Security

We use a number of security methods designed to protect the security and integrity of information submitted through this website. These methods include:

• Physical security methods (such as locks and alarm systems),
• Electronic security methods (such as passwords and firewalls), and
• Procedural security methods (such as rules regarding the handling and use of information).

Due to the nature of the Internet and online communications, however, we cannot guarantee that any information transmitted online will remain secure or confidential. By submitting information to us, you agree that you are aware and accept these risks. If you do not wish to submit your information electronically, do not do so, however in such case you may not be able to make use of the full functionality of the website. We are not liable for the illegal acts of third-parties such as criminal hackers.  By using our Services or providing personal information to us, you agree that we may communicate with you electronically regarding security, privacy, and administrative issues relating to your use of our Services. If we learn of a security system’s breach, we may attempt to notify you electronically by posting a notice on our Services, by mail, or by sending an email to you.

E-mail Communications: Most e-mail, including any e-mail functionality on our website, does not provide a completely secure and confidential means of communication. It is possible that your e-mail communication may be accessed or viewed inappropriately while in transit to us. If you wish to keep your information completely private, you should not use e-mail. We may send e-mail communications to you for a range of communications.

7. Children’s Information

We do not intentionally collect any personal information from children under the age of 13 through this website. This website is not directed towards children under age 13. If you believe that we have collected personal information from a child under the age of 13 through this website, please contact us using the contact information provided below.

8. Retention of Your Information.

We retain your personal information for the period necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by applicable law. Please note that in many situations we must retain all, or a portion, of your personal information to comply with our legal obligations, resolve disputes, enforce our agreements, and to protect against fraudulent, deceptive, or illegal activity, or for another one of our business purposes.

9. NOTICE AT COLLECTION AND SUPPLEMENTAL NOTICE FOR CALIFORNIA RESIDENTS AND RESIDENTS OF CERTAIN U.S. STATES

This Notice at Collection and Supplemental Notice is for residents of U.S. states that have adopted comprehensive privacy legislation and others that may come into effect from time to time, including, but not limited to, California, Connecticut, Colorado, Delaware, Iowa, Minnesota, Montana, New Hampshire, Nevada, Oregon, Tennessee, Texas, Virginia, and Utah (to the extent applicable to processing of your personal information, “Applicable State Laws”).  Our full Privacy Policy can be accessed here.

Categories of Personal Information We Collect

We collect the following categories of personal information: Identifiers; Demographic Information; Commercial Information; Internet or Other Electronic Network Activity Information; Inferences About Individual Preferences, Characteristics, and Behaviors; Geolocation Data; and Audio, Electronic, Visual or Similar Information.

Purposes for which We May Use the Information We Collect

We collect these categories for our business or commercial purposes, including to provide you with the services and products you request, our administrative purposes, to process your requests, to market and advertise our products and services, and to comply with law and enforce our rights and the rights of others.  We may also process your information for other purposes with your consent.

Sale and Sharing of Personal Information for Cross Contextual Behavioral Advertising

For purposes of applicable state laws, we do not “sell” personal information, nor do we have actual knowledge of any “sale” of personal information of minors under 18 years of age as the term “sell” is commonly understood. That said, we may share information with third-party advertising partners for the purpose of promoting our Services as described above, such as for cross-context behavioral advertising and targeted advertising. To the extent that such sharing is considered a “sale” or “sharing” or disclosing for targeted advertising under California or other applicable state saws, you may limit such sharing by:

• Website Cookie Controls. When you first visit our website, you will be presented with a banner that informs you about the categories of cookies and other tracking Technologies used on that site and your options for controlling those Technologies based on the jurisdiction applicable to your use of the website. Depending on the laws applicable in your jurisdiction, you will have a choice about whether to accept or opt-out of certain cookies and technologies, the use of which may constitute a “sale” or “share” of personal information under applicable law and may be used for targeted advertising. Please note that cookies are browser and device specific.  Your request to opt-out or reject the use of these Technologies will be linked to your browser identifier only. If you use a different computer, mobile device, or Internet browser to access our sites, you will need to renew your cookie management choices.  Where available, when returning to our website, you can manage your cookie preferences by clicking on the cookie icon that appears in the bottom corner of the screen or clicking on the [“Your Privacy Choices” link] at any time to manage your preferences.]
• Browser and Device Controls. You may also stop or restrict the placement of some Technologies on your device or remove them by adjusting your preferences as your browser or device permits. However, if you adjust your preferences, our Services may not work properly. Please note that cookie-based opt-outs are not effective on mobile applications and do not control all types of cookies. However, you may opt-out of personalized advertisements on some mobile applications by following the instructions for Android, iOS, and others.
• Ad Industry Opt-outs. In addition, the online advertising industry also provides websites from which you may opt out of receiving targeted ads from data partners and other advertising partners that participate in self-regulatory programs. You can access these websites and learn more about targeted advertising and consumer choice and privacy by visiting the Network Advertising Initiative, the Digital Advertising Alliance, the European Digital Advertising Alliance, and the Digital Advertising Alliance of Canada. Please note you must separately opt out in each browser and on each device.
• Global Privacy Control. You may exercise your opt-out right by broadcasting an opt-out preference signal, called the Global Privacy Control (GPC) (on the browsers and/or browser extensions that support such a signal). You can learn more about the Global Privacy Control   Please note that your request to opt-out of sale/sharing will be linked to your browser identifier only. If you use a different computer or Internet browser to access our sites, you will need to renew your opt-out request.
• Contact Us.  Contacting us as set forth in “Contact Us”  below.
• Do Not Track Disclosure: This website does not monitor for or behave differently if your computer transmits a “do not track” or similar beacon or message; however, we do honor the Global Privacy Control, which you can learn more about here.

The Categories of Information We Share for Cross Contextual Advertising and Targeted Advertising

We may share the following categories of personal information with service providers and third-parties for advertising purposes:

• Online Identifiers such as IP address, marketing id, device identifiers and characteristics,
• Commercial Information;
• Internet or other Electronic Network Activity, such as Browsing and Usage
  Information; and,
• Inferences about individual preferences, characteristics, and behaviors

Each of these categories may have been shared with advertising networks and data analytics providers for the purpose of providing targeted advertising and marketing.

Categories of Personal Information Disclosed for a Business Purposes

We may disclose the following categories of information to our service providers, business partners, affiliates, internet service providers, analytics providers, and government entities: Identifiers; Demographic information; Commercial Information; Internet or Other Electronic Network Activity Information; Inferences About Individual Preferences, Characteristics, and Behaviors; Geolocation Data; and Audio, Electronic, Visual or Similar Information.

Retention of Personal Information

We store the personal information we collect as described in this Privacy Policy for as long as you use our Services, or as necessary to fulfill the purpose(s) for which it was collected, provide our Services, resolve disputes, establish legal defenses, conduct audits, pursue legitimate business purposes, enforce our agreements, and comply with applicable laws, or based upon other criteria, including, but not limited to, the sensitivity and volume of such data.  Additionally, we endeavor to retain all such personal information in accordance with legal requirements.

Notice of Financial Incentive

 From time to time, we may offer a financial incentive and/or price difference (collectively, “financial incentive programs”) to our customers related to the collection of personal information. This Notice of Financial Incentive explains the financial incentive or price difference that we may offer so that you can make an informed decision. To opt-in, you can respond to surveys or sign up for newsletters or [sign up]. Based upon our good faith reasonable estimate, the value we receive from your personal information will be reasonably equal to the value of the financial incentive we provide to you. For more information, please see the terms of any financial incentive program to which you may be invited to participate.

Privacy Rights and Choices in Some US States:

Applicable State Laws may grant consumers certain rights relating to their personal information:

• Right to Know: You may have the right to access and request that we disclose certain information about our collection and use of your personal information. This includes the right to request information regarding our disclosure of personal information to third-parties for direct marketing purposes.
• Right to Correct: You may have the right to correct any inaccurate personal information we may have.
• Right to Delete: You may have the right to delete any personal information we may have collected from you.
• Right to Opt-Out of Sale/Share: You may have the right to opt-out of the sale of your personal information or the sharing of your personal information for cross-context behavioral advertising. Please note that we do not have any actual knowledge of the sale or share of personal information of consumers under the age of 16.You may opt-out of the use of website Technologies that may share information for targeted or cross-contextual behavioral advertising by using the cookie banner that appears when you first visit our website or by clicking Your Privacy Choices or by using the controls described above in the section titled “Controlling cookies and tracking technologies.”
• Right to Limit Use and Disclosure of Sensitive Personal Information: You may have the right to request that we limit our use and disclosure of your sensitive personal information. Please note that we only use and disclose your sensitive personal information as permitted under applicable law and such use or disclosure is reasonably necessary and proportionate for those purposes. As such, our use and disclosure of your sensitive personal information is already limited. We do not use your sensitive personal information to infer characteristics about you.
• Request Restriction of or Object to Automated Decision Making: You may have the right to object or restrict our processing of your personal information where the processing of your personal information is based solely on automated decision making or for profiling in furtherance of decisions that produce legal or similarly significant effects concerning you.

We will not discriminate or retaliate against you for exercising any of these rights. To exercise any of these rights, please see below under “Submitting a Request.”

Submitting a Request: You, or someone you designate to act on your behalf (“authorized agent”) can exercise the rights listed above. To exercise a request either call us at (262) 465-6900 or submit a request here on our webform.

If you disagree with a decision made after you submit a request, you may have the right to appeal that decision by contacting us at: [email protected] or submitting the request form and indicating you’re appealing a prior a decision.

Once you submit a request, we will need to verify your identity by requesting your name, email address, and date of purchase. To authorize an agent to act on your behalf, please submit a signed authorization to [email protected].

10. Contact Us.

Good Foods is the controller of the personal information we collect about you.  If you have questions about our privacy practices or this Privacy Policy, please contact us at [email protected] or by US Mail at:

GOODFOODS GROUP
10100 88th Ave
Pleasant Prairie, WI 53158